As the official sleep health providers of the 2019 Presidents Cup, ResMed sure showed volunteers how to relax. Inside the volunteer rest zone they helped build, the objective was simple - to create an unforgettable relaxing experience to reinforce the message of getting a good night's sleep.
Sarah Hicks, a ResMed Account Manager, who helped at the event, said the overall response from volunteers had been overwhelmingly positive. Many fans said they were glad to have a space to relax while still being able to watch the golf.
"They love it. They appreciate having a space to just lie down and relax - and some even fall asleep," Hicks said.
The rest zone, which consisted of a large marquee, featured comfortable seating areas, big-screen TVs telecasting the golf, a massage chair station and more. If volunteer feedback is anything to go by, it was a tremendous hit.
"It's providing what we want. There are drinks here, there's coffee, there's a nice little massage area - it's good," one volunteer said.
It was more than a rest area for volunteers and support staff to use between shifts. It was a social hub where they could chat together and with ResMed staff. Overheard conversations included how handsome Adam Scott was to how age had affected their sleep.
"A few people have been saying they've been getting bad sleep. And we've been able to not only coach them through it but also point them toward our solutions," ResMed Sleep Coach Leon Cox said.
As anticipated, the massage chairs were very popular. And once volunteers got themselves comfortable, many were happy to discuss their sleep habits and difficulties with sleeping.
"I seem to get by on little sleep and seem to be okay. Sometimes I can feel it behind my eyes," one volunteer said. "There's been times when it's been a major issue - when I've struggled to sleep - and I'm really feeling the stress and anxiety of not sleeping."
To obtain a detailed insight, each volunteer was offered a free sleep assessment. With the massage chair station full throughout the day, there was also a bounty of sleep stories shared.
"It's not just about sleep apnea anymore. It's about sleep health."
"It's actually interesting to hear how many people are on our products, Cox said. "Today, I had two gentlemen sitting together at each end. One is on CPAP and loves it, and one who has tried it and failed. They were having a bicker earlier about why the second man should try it again."
What many of these conversations were telling ResMed was that more and more people are becoming engaged in their sleep health. And given the cutthroat and time-poor lives many of us are now leading, it's not merely a modern wellness trend people will forget about anytime soon.
The volunteer rest zone was designed to raise brand awareness, highlight the benefits of sleep and reach new customers. Judging from the general response from the 1,000 plus volunteers who attended, ResMed succeeded on all fronts.
For Sarah Hicks, being part of the Presidents Cup was an incredibly engaging way for ResMed to talk to people about the new direction they were taking.
"It's not just about sleep apnea anymore. It's about sleep health," she said.