Dear Valued Professionals,
In my thirteen years working at ResMed, I have spoken with countless patients about their sleep therapy. Almost always, the first thing they mention is what they have been able to accomplish because of it - whether it be sleeping in the same bed as their partner or being more active throughout their day.
There is one key thing we want to achieve from our recent rebrand. It is for people to focus on the benefits of sleep as opposed to the consequences of its deprivation. Our campaign slogan "Awaken your best" is about inspiring people with the wellness outcomes that are important to them.
As part of our evolution, we are taking our thirty years of experience beyond sleep apnea. We are now establishing ourselves as global thought leaders in sleep health.
In 2019, a ResMed-led study published in The Lancet found that eighty-five percent of people with sleep apnea remain undiagnosed. This number is equal to over three million people in Australia. The prevalence of sleep apnea has also increased almost ten times more than the WHO's 2007 estimate. If we are to reach the staggering numbers left untreated, we need to scale our response now.
"We will be able to help a wider consumer segment get the clinical therapy they need."
Moreover, data from our September 2019 sleep health survey showed that over forty per cent of Australians are not getting enough sleep.What this research tells us is that while sleep apnea is still a leading health concern, there is a broader demographic who need our help.
We know between work, family and life, modern-day individuals are busy and struggle to find the time to look after their sleep wellness. Our decision to become more consumer-oriented means we can give these people a greater number of options and make healthcare easier to access and more affordable.
With your support, as one of our trusted partners and physicians, we will be able to help a wider consumer segment get the clinical therapy they need. This includes people with different sleep disorders as well as those who are just looking to improve their sleep.
It is an ambitious goal, but with our combined knowledge and expertise, we have the building blocks in place to succeed. I know our efforts will not only help more people sleep better but also let them experience the best of their waking lives.